Layla Al-Mahmoud

Layla joined the firm at founding from Vogue Arabia, where she ran lifestyle and design as a senior editor for four years. Her work for the firm sits at the intersection of editorial and sales — she edits every listing description that leaves the desk, and she runs the concierge service for incoming Western expat families. Her view is that Doha is not Dubai, and the marketing should never sound like it is. She holds a BA in Communications from the American University of Beirut and lectures occasionally at VCUarts Qatar on residential branding. She is fluent in Arabic, English and French.